What’s going on? The fact that 100,000 tracks are uploaded to streaming services each day has been widely reported this week. Now, this figure is an estimate and includes uploads to big names such as Spotify, Tidal, Deezer, etc., as well as direct upload services such as Soundcloud, probably YouTube, and Bandcamp as well. Even so, it’s a lot of music being uploaded every day, which makes my job of ensuring you hear my music much harder. I am therefore eternally grateful that you have downloaded my music in the past, listened to it, and enjoyed it.
At the same time, I have been following news on the “fake Drake” incident. If you haven’t heard about it, someone has released a tune on Spotify (which has now been taken down) that used generative AI to create a track with hallmarks of Drake’s signature sound. You can search “fake Drake” to hear the track and read about the controversy surrounding its release. Let me know what you think when you find it.
This ties in with the views of Mark Mulligan at Midia Research, who is saying that with “legitimate” creators using generative AI to produce music, the figure of 100,000 tracks a day will rise exponentially, creating a bewildering amount of choice of music.
So, I’m thinking about the implications for both of us – wanting to find and promote new music while still maintaining a connection. Where is it going to go? How can we keep connected to ensure that we’re enjoying the music we like, even if it is generated by AI? Let me know what you think by dropping me a line or posting in the comments below.
TRACK OF THE WEEK
Joe – ‘Get Centered’.
I like the driving percussion, layered with almost whimsical synth notes, on this one by London-based producer, Joe. I cant think how I would work it into a set though.
https://joemakemusic.bandcamp.com/album/get-centred
Please let me know what you think of this track, or your thoughts on ‘fake Drake’, by posting in the comments below. Thanks!